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Marketing Strategy Script-to-Screen Digital Design Product Development
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MlyonCreative combines 20 years of personal experience as a Producer and Entrepreneur, with a team of specialists who collaborate and deliver traditional and online marketing and communication needs. Our creative services include script-to-screen turnkey production in all media formats; website design, architecture and project management; and overseas product development and manufacturing. MIKE LYON Bio Mr. Lyon owns extensive entrepreneurial experience having most recently served as Founder & CEO of RabidPOP.com, an online news portal for college students. As CEO, Mr. Lyon recruited the executive team, developed all elements of the business plan, and raised $100,000 in a Seed capital round. The venture launched at three national universities, TCU, SMU and Texas A&M. Mr. Lyon and team developed a robust content site, and in the process developed strategic relationships with three Division I universities, developing a comprehensive internship program. In a 6-month production period, 25 interns were recruited and managed, earning credited hours for their degree. RabidPOP produced upwards of 400 videos in an ongoing news content capacity. www.RabidPOP.com Previous ventures include creating and launching Sez Who Magnetic Messages and The Wild Child, two separate product lines sold in upscale gift boutiques around the country. In 1999 Mr. Lyon was represented by Writers and Artists Agency in Los Angeles, now Paradigm, as a Producer. He served as an Executive Producer with The Interactive Channel, the first national interactive network cable launch, following its $120 MM IPO in 1996. In that capacity he managed a staff of 20 programmers, producers, and navigators in developing educational content, business and shopping applications and interactive games. Mr. Lyon’s art career includes solo exhibits at The Plano Centre for the Arts and DECA in Dallas, TX. He was also one of 20 lead artists in the 1998 Beaux Art Ball at the Dallas Museum of Art. Clients include ACE Cash Express, Alzheimer’s Association, Four Seasons Hotels and Resorts, Home Interiors, Numerologic Systems, First Fitness, ReThink Media, Fellowship Dallas, Northwest Bible Church, and Joni and Friends. Mr. Lyon earned a BA in Communications from the University of Texas-Arlington. He is active in his church, leads and teaches two small groups, and has been a kickboxing instructor for 10 years. STUDIO
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